Eyeshadow

Eyeshadow: classic or as a stick

• Eyeshadow is an eyeshadow with highly pigmented colours that provide good coverage, in either a matte or shimmery finish. It has a lovely texture that is easy to apply and blend, and gives a smooth, even finish without fallout. It stays in place until you remove it. Vitamin E and organic oils nourish and moisturise the skin on the eyelid.
• Eyeshadow Stick is an eyeshadow stick with a touch of shimmer that adds a festive touch and colour to your look. It is easy to apply and lasts all evening. It is available in Bronzer, Lilac, Gold and Green.

Both eyeshadows are dermatologically tested, vegan and free from fragrance and silicone.

How to apply eyeshadow

Start with a light colour all over the eyelid, ideally using an eyeshadow brush. Pat the colour on rather than sweeping it on for more colour and less fallout. Apply a darker shade in the crease and blend the edge with a soft brush so there are no harsh lines. With an Eyeshadow Stick, draw a line on the eyelid and blend it out with your finger. For a party, you can apply Eyeshadow Stick in Gold or Lilac to the centre of the eyelid for a little extra shimmer. Finish with eyeliner and mascara. If you have hooded eyes, find advice in the guide Eyeshadow for hooded eyes, and if you want a more dramatic look, try 7 steps to smokey eyes.

How to make eyeshadow last all day

Eyeshadow lasts best on a clean, oil-free eyelid. Let your eye cream absorb completely before applying makeup. A thin base, such as a little concealer, gives the colour something to adhere to. Build up the colour in thin layers rather than one thick layer, and remove fallout under the eyes with a clean brush before finishing your concealer and foundation. Makeup looks best on well-cared-for skin, so find your routine if you want to take care of the skin underneath.